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Big Wave Media attend UK Active Summit 2013
Last week, our very own Tom Gozna, Director of Big Wave Media and Debbi Moore, Business Development Manager, attended this year’s sold out ukactive Summit. The event brought together over 400 key stakeholders including Government officials, local authorities and leisure centres in a bid to tackle inactivity and encourage Britain to get moving.
1 in 4 people in Britain are now deemed ‘physically inactive’ as they are failing to raise their heart rate for more than 30 consecutive minutes within a 28 day period. This high risk concern inevitably contributes to the increasing levels of obesity, as well as the vast medical costs that are associated with treating health problems.
In Fred Turok’s speech, Chairman of ukactive, he called for a national ambition to turn the tide of inactivity by getting Britain moving, highlighting that a 1% reduction in inactivity rates for five years would save £1.2bn.
As a marketing agency, Big Wave Media are fully aware of the difficulties of maintaining a healthy lifestyle when the nature of your work permits you to sit at a desk for the majority of the day. However, we are taking that 1% difference on board and making a change…to add to the joys of Monday morning, we were confronted with a standing meeting! Cue shocked faces and thoughts of terror for standing for the next 15 minutes. (Yes, there were also lots of jokes about next week’s Monday morning meeting taking place on a jog around the block).
However, in favour of the change or not, ukactive’s promotion of getting Britain moving is the future, so what are you doing to increase your activity?
The support ukactive is receiving – alongside its drive for making sure physical activity becomes normality for the country, will predictably result in a shift in the way businesses market to the inactive population. If you would like the opportunity to create an active awareness campaign this winter, please take a look at our exciting, new promotion package. We have also recently updated our PR online fact sheets, with insightful and revealing information about the effects of exercise on health and well being. As marketing specialists in the Leisure & Fitness industry, these can be a very useful advertising material when embarking on an active promotion. Please get in contact with us on 0845 643 2385 for more information about this service.
Please find ukactive Summit 2013 gallery here.
Your knowledge, passion and expertise in helping us to find the right front of house staff has been invaluable. You have trained, inspired and developed our front of house staff to deliver exceptional service. How do we know this? Feedback about customer service from our tenants have improved and we will continue to work with you in the future. Thank you Nurturing Skills.
Rob Court, Training development for Guardian News and Media
Since the training has been delivered by Nurturing Skills we are monitoring sales and the process more closely. For example sales targets, enquiries to appointments, appointments to sales, and sales to referral are all monitored daily and as a result of the process we have increased.
- Sales by 30%
- Enquires to appointment by 70%
- Appointment to sale by 55%
- Point of sale referral by 45%
Barnsley Premier Leisure
For anyone looking to improve the sales performance, customer retention or customer service within their organisation, then there is no place better than to start with Lesley Aitken. Not only is she a charismatic trainer who is commercially astute but she quickly understands the needs of your business and puts them first before considering any monetary gain for her own organisation.
Trafford Community Leisure
Lesley Aitken is a very professional influential and highly passionate speaker. Highly interesting and motivational group coaching skills. Lesley has the ability to improve all major aspects of selling and the latest techniques to dramatically improve your business in just one day. An expert in her field and will get you and your colleagues the vital KPI's to improve your business.
General Manager at The Gym Group