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Nurturing Skills receives a little nurturing…

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Nurturing your health and fitness club, gym, or leisure centre is what Nurturing Skills does best.  We nurture your membership sales teams to ensure that the successes keep on flowing.  We develop and support your membership sales teams, as well as management teams, so that confidence levels go up – and stay up!  And we boast a proven track record amidst what is undeniably a competitive and challenging industry when it comes to boosting membership sales – the numbers speak for themselves.

You’ll no doubt appreciate that nurturing your business and team is the first, and most important step, to achieving your membership sales goals and boosting those crucial numbers.  However, at Nurturing Skills we’ve been so busy over the past 3 years helping our countless happy customers that we thought it was about time our own business received a little nurturing and TLC of its own.

Meet Adam Daniel. We like to think that the past 3 years have been akin to a marathon for the Nurturing Skills’ team.  Thanks to some remarkable stamina, and periods of sprint-like speedy growth, Nurturing Skills has gone from strength to strength.  And as a result of some pretty impressive development we’re in our strongest position yet and are delighted to welcome Adam to the team.

We are proud of our consistent track record; achieving fantastic and proven results for our customers day after day is no mean feat.  Furthermore, we have just taken on board a major contract to supply training for a Facility Management Group, so it’s a great time for Adam to join us.

Nurturing Skills is now one of the UK’s most respected providers of leadership and sales coaching, training and mentoring within the health and fitness club, gym, or leisure centre industry.  And as a result we are regularly asked to help develop health and fitness teams, personal trainers and leaders with our bespoke training plans. We also offer personal training and fitness programming – and thanks to Adam’s sporting experience he’s a real asset to the team.

With an extensive background within the fitness industry sector, Adam adds to the Nurturing Skills team’s pool of corporate knowledge.  Furthermore, Adam recently completed an International Sports Management MBA from Loughborough University.  He is now combining his industry knowledge and experience with the theoretical aspects of the MBA as he joins Nurturing Skills – and opens his own multi-faceted training hub.

Adam prides himself on providing outstanding customer support, and places great emphasis on developing exceptional working relationships.  What’s more, he has spent the last few years juggling the demands of work, family and study, which will serve him well when it comes to balancing the needs of the many companies now working with Nurturing Skills.  He believes in a strong work ethic, continuous learning and connecting himself with positive and inspirational leaders who help shape and define his future.

In recent years, Adam’s excellent communication skills, analytical thinking, innovative ideas and advanced organisational skills have lead him into team leadership, and presenting and programme development – all whilst maintaining a personal training business. Adam is a highly motivated, self-sufficient individual and team member who thrives on new responsibilities and challenges.  He always strives to maintain the highest standard of work, with exceptional accuracy and impeccable attention to detail – and a reputation for results.  These attributes have seen him featured in ES magazine as one of London’s top 6 personal trainers, and also explain why he is such a sought after presenter and consultant.

On joining Nurturing Skills, Adam said, “I am delighted to become a part of the Nurturing Skills team and I am particularly looking forward to building new relationships with clients looking to book leadership, fitness training and fitness programming development.  It is an exciting opportunity to be working with a company that values my varied skills and I look forward to further business growth”.

Adam has been fortunate enough to have accumulated a wealth of experience in both his sporting career.  He competed as an international athlete and semi-professional rugby player, as well as his professional career where he has worked in countless environments, including one-to-one training, group training and management.

To find out more about how your health and fitness club, gym or leisure centre will benefit from the Nurturing Skills team’s knowledge, or for further information on the importance of leadership and sales coaching, training and mentoring, please call +44 (0) 7815 800 939 or email This email address is being protected from spambots. You need JavaScript enabled to view it. today.



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Guest Thursday, 24 June 2021

Your knowledge, passion and expertise in helping us to find the right front of house staff has been invaluable. You have trained, inspired and developed our front of house staff to deliver exceptional service. How do we know this? Feedback about customer service from our tenants have improved and we will continue to work with you in the future. Thank you Nurturing Skills.

Rob Court, Training development for Guardian News and Media

Since the training has been delivered by Nurturing Skills we are monitoring sales and the process more closely. For example sales targets, enquiries to appointments, appointments to sales, and sales to referral are all monitored daily and as a result of the process we have increased.

  • Sales by 30%
  • Enquires to appointment by 70%
  • Appointment to sale by 55%
  • Point of sale referral by 45%

Barnsley Premier Leisure

For anyone looking to improve the sales performance, customer retention or customer service within their organisation, then there is no place better than to start with Lesley Aitken. Not only is she a charismatic trainer who is commercially astute but she quickly understands the needs of your business and puts them first before considering any monetary gain for her own organisation.

Trafford Community Leisure

Lesley Aitken is a very professional influential and highly passionate speaker. Highly interesting and motivational group coaching skills. Lesley has the ability to improve all major aspects of selling and the latest techniques to dramatically improve your business in just one day. An expert in her field and will get you and your colleagues the vital KPI's to improve your business.

General Manager at The Gym Group