How to stop delivering nuisance follow-up calls

When it comes to selling, the old mantra ‘No means next one’ is widely used to help keep the faith amongst sales teams.  However, when...


Beyond the Treadmill - Focus on Relationships not Tasks

There are many fitness professionals within the fitness industry ...


Pre-sale proves to be an enjoyable learning experience

Nurturing Skills recently joined forces with Leisure-Net Solutions, and we proudly won the tender to provide pre-sales business development to ...


If you own a Fitness or Leisure Business of ANY kind:

How would you like to stop "missing sales targets"?.....

Finally get measurable results from every pound you put into any kind of sales, customer service or leadership learning or pre-sale of a new site.

And the best way to do that? Work with us. We are an "all star" team to help you nurture your peoples’ skills and your business. GROW more leads, CONVERT more Leads & BOOST your sales. Our aim is to make sure your sales machine is working efficiently, your sales funnel is healthy and your staff are skilled to deliver the customer experience your customers deserve.    

We don't believe in the "one size fits all approach". YOU WILL NOT get pre-printed, off the shelf "text book selling courses" from us or standard lead growth or marketing plans. We work with you and for you to implement CUSTOMISED - result based strategies.

Contact us today to help you sales, personal trainers, duty managers, fitness and reception staff deliver the ultimate customer experience for your members.    


Your knowledge, passion and expertise in helping us to find the right front of house staff has been invaluable. You have trained, inspired and developed our front of house staff to deliver exceptional service. How do we know this? Feedback about customer service from our tenants have improved and we will continue to work with you in the future. Thank you Nurturing Skills.

Rob Court, Training development for Guardian News and Media

Since the training has been delivered by Nurturing Skills we are monitoring sales and the process more closely. For example sales targets, enquiries to appointments, appointments to sales, and sales to referral are all monitored daily and as a result of the process we have increased.

  • Sales by 30%
  • Enquires to appointment by 70%
  • Appointment to sale by 55%
  • Point of sale referral by 45%

Barnsley Premier Leisure

For anyone looking to improve the sales performance, customer retention or customer service within their organisation, then there is no place better than to start with Lesley Aitken. Not only is she a charismatic trainer who is commercially astute but she quickly understands the needs of your business and puts them first before considering any monetary gain for her own organisation.

Trafford Community Leisure

Lesley Aitken is a very professional influential and highly passionate speaker. Highly interesting and motivational group coaching skills. Lesley has the ability to improve all major aspects of selling and the latest techniques to dramatically improve your business in just one day. An expert in her field and will get you and your colleagues the vital KPI's to improve your business.

General Manager at The Gym Group