A partnership between Big Wave Media and Nurturing Skills has been made to bring you the very best and latest marketing methods to our blog posts.

Lesley Aitken, Founder of Nurturing Skills says, "Sales and marketing alignment is crucial for business development. Marketing and sales should be working together daily to grow quality leads and sales. There is often scepticism about the quality of leads marketing generate, especially in the health and fitness industry, for example, leads generated online for a free day pass offer. When these two important functions come together sales professionals are more likely to see the value in the leads generated by marketing."

With all this in mind we hope you enjoy the blog posts and share with your like minded social media followers, as well as your sales and marketing colleagues. The posts might just encourage that additional activity within your business to connect with people in ways that positively impact sales performance.