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Partnerships are made not born

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A partnership between Big Wave Media and Nurturing Skills has been made to bring you the very best and latest marketing methods to our blog posts.

Lesley Aitken, Founder of Nurturing Skills says, "Sales and marketing alignment is crucial for business development. Marketing and sales should be working together daily to grow quality leads and sales. There is often scepticism about the quality of leads marketing generate, especially in the health and fitness industry, for example, leads generated online for a free day pass offer. When these two important functions come together sales professionals are more likely to see the value in the leads generated by marketing."

With all this in mind we hope you enjoy the blog posts and share with your like minded social media followers, as well as your sales and marketing colleagues. The posts might just encourage that additional activity within your business to connect with people in ways that positively impact sales performance.   

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Guest Tuesday, 16 January 2018

Your knowledge, passion and expertise in helping us to find the right front of house staff has been invaluable. You have trained, inspired and developed our front of house staff to deliver exceptional service. How do we know this? Feedback about customer service from our tenants have improved and we will continue to work with you in the future. Thank you Nurturing Skills.

Rob Court, Training development for Guardian News and Media

Since the training has been delivered by Nurturing Skills we are monitoring sales and the process more closely. For example sales targets, enquiries to appointments, appointments to sales, and sales to referral are all monitored daily and as a result of the process we have increased.

  • Sales by 30%
  • Enquires to appointment by 70%
  • Appointment to sale by 55%
  • Point of sale referral by 45%

Barnsley Premier Leisure

For anyone looking to improve the sales performance, customer retention or customer service within their organisation, then there is no place better than to start with Lesley Aitken. Not only is she a charismatic trainer who is commercially astute but she quickly understands the needs of your business and puts them first before considering any monetary gain for her own organisation.

Trafford Community Leisure

Lesley Aitken is a very professional influential and highly passionate speaker. Highly interesting and motivational group coaching skills. Lesley has the ability to improve all major aspects of selling and the latest techniques to dramatically improve your business in just one day. An expert in her field and will get you and your colleagues the vital KPI's to improve your business.

General Manager at The Gym Group